Why Narrative Beats Logic Every Time Present people with statistics, logic, and evidence and they will evaluate your argument rationally. Present them with a story and they will experience your argument emotionally. The story will be more memorable, more persuasive, and more likely to change behavior than any amount of logical reasoning. This is not because people are irrational. It is because stories are how human brains are wired to process and remember information. We evolved as storytelling creatures long before we developed formal logic. Stories tap into ancient cognitive machinery that logic bypasses. Every culture in human history has...