Controlling Thoughts

Incentives: The Single Variable That Controls All Human Behavior

29 min read

Every system that involves human beings can be understood by answering one question: what behavior is actually being rewarded here? Not what behavior is being requested. Not what the rules say should happen. Not what everyone agrees is the right thing to do. What action, when performed, produces a positive consequence for the person performing it? That is the behavior you will get. Everything else is what people say they want. This is not cynicism. It is the most accurate map of human behavior available. People are not primarily driven by what they claim to value, what they have committed...

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