History does not repeat itself exactly, but it rhymes, following cyclical patterns where societies oscillate between opposite poles on fundamental dimensions like individualism versus collectivism, order versus freedom, tradition versus innovation, and optimism versus pessimism. These cultural cycles are not random fluctuations but driven by predictable mechanisms where each pole contains the seeds of its own reversal. Understanding these cycles provides strategic insight for predicting cultural shifts, timing market entries, positioning relative to where society is in various cycles, and avoiding the error of assuming current conditions will persist indefinitely when cyclical forces are building toward reversal. The cycles operate...