The Tool That Makes People Convince Themselves Why tell people what to think when you can make them think it themselves? Rhetorical questions do not seek information. They guide the audience to conclusions through their own thought process rather than through direct assertion. When you state a claim directly, you are asking the audience to accept your judgment. When you pose a rhetorical question, you are activating their judgment and guiding it to the conclusion you want. People resist being told what to think. They embrace conclusions they reach themselves. Rhetorical questions exploit this by making your argument feel like...