Why Being Good Repels Attraction Nice guys finish last is not just a cliche. It is observable reality. Men who pride themselves on being nice, respectful, considerate, and emotionally available consistently lose to men who are more selfish, confident, and emotionally unavailable. This creates confusion and resentment. Nice guys believe they are doing everything right by being good partners but they are perpetually friend-zoned or used for emotional support while women choose the assholes. The fundamental problem is that nice guys are not actually nice. They are engaging in covert contracts. They are nice with the expectation that niceness will...